Samsung Officially Completes HARMAN Acquisition, Making It the Biggest Purchase Yet

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Mar 11, 2017
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Samsung has a global dominance in several industries, meaning that it will have a lot of liquid capital at its disposal to allow it to conformably make acquisitions for the growth of specific industries. The company has now made its biggest acquisition to date, and with HARMAN International Industries in its pocket, Samsung will be able to branch out this tech to several of its products and improve them heavily.

Samsung Completes HARMAN Acquisition for a Total of $8 billion – This Move Should Focus on Improving Products Placed Under the Audio Category

Being a purveyor of a huge product portfolio, the HARMAN acquisition will definitely play a pivotal role in improving the sound quality of Samsung’s products. To help you understand, HARMAN is the parent company of several key brands ranging from Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson, so their combined expertise in improving future audio products will definitely come in handy.

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Young Sohn, President and Chief Strategy Officer of Samsung Electronics, and Chairman of the Board, HARMAN was proud to make the announcement official:

“Today is a historic moment for us. The close of this transaction opens the door to create substantial growth opportunities and deliver greater benefits for customers worldwide. We see transformative opportunities in the car – and a future which seamlessly connects lifestyle across automotive, home, mobile and work. Samsung’s and HARMAN’s leadership in these spaces perfectly positions Samsung to be the preferred partner to our OEM customers. In addition, bringing together HARMAN’s iconic audio brands and capabilities paired with Samsung’s leading display technologies will deliver enhanced audio and video experiences to consumers and professional end markets. And most importantly, we are enthusiastic about our common vision, the similarities in our culture of innovation, and the added value we can create for customers. We look forward to working with all of HARMAN’s employees to execute on our vision.”

The key advantage of having HARMAN on Samsung’s side is that it will help to improve the sound quality on Samsung’s future mobile devices. Though the Galaxy S8 and Galaxy S8 Plus will be shipped out with audio that’s been tuned AKG Acoustics, it is highly possible that we see improved engineering on the audio side when Samsung is getting geared up to announce its Galaxy Note 8.

We will definitely agree that Samsung’s smartphones have taken a leap forward against its competitors but if you will start to nitpick the things that you feel should have been improved, then the first thing on that list happens to be ‘lower than par’ sound quality on mobile devices.

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Where do you feel HARMAN will play a key role in increasing Samsung’s growth for the future? Let us know your thoughts down in the comments.

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