Nintendo Switch Demand is “Tremendous” Says GameStop

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Feb 22, 2017
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GameStop has seen tremendous demand for the Nintendo Switch according to the retailer’s senior director of merchandising, Eric Bright.

Website Alistdaily recently talked to GameStop’s senior director of merchandising to discuss the interest in Nintendo’s upcoming new platform.

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“We’ve seen tremendous demand for Switch,” Bright said. “And of the initial allocation of pre-orders we took, the majority of them were done by PowerUp Reward customers. They’re definitely looking for this device. We have a ways to go before we satisfy all the demand that’s out there.”

Not only has the demand for the Switch been great so far, the attach rate is higher than that of the Nintendo Wii U.

“The biggest win for the customer is they can make their own choice with games,” Bright told Alistdaily. “They can pick which of the games they want to pair with the hardware they’re buying—whether they’re Zelda fans or 1-2-Switch. From our sales perspective, we’re seeing incredible demand. We’re pleased with the Switch attach rate. People are not just buying one game. They’re buying multiple games.”

Nintendo officially unveiled its new platform during a presentation video back in October of last year. Interest in the Switch has been great so far, and a lot of developers have praised Nintendo for platform’s hybrid nature. Bethesda’s Todd Howard also expressed his enthusiasm for the platform but also said that he isn’t sure whether it will become a huge success.

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The Nintendo Switch will release globally next month on March 3 alongside The Legend of Zelda: Breath of the Wild and 1-2-Switch.

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