Microsoft Responds to Pushy Windows 10 Notifications; Claims It’ll Never Force Users

Rafia Shaikh
Posted Dec 22, 2015
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Microsoft’s “Get Windows 10” has managed to receive more user attention than Windows 10 itself. Nagging users with incessant notifications to update to the latest operating system, downloading files without asking users and in some cases even launching an installer are only some of the instances where the company has clearly pushed users over the edge. While Microsoft has to encourage everyone to install Windows 10, the ways it has been using have become more and more aggressive over the time.

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Microsoft’s response to Windows 10 upgrade prompts:

Last week, we talked about Microsoft’s “Upgrade Now or Upgrade Tonight” strategy which wasn’t half as bad as downloading the new Windows without asking users. In a statement to a publication today, Microsoft says that it will never force users to install Windows 10 and that they will always be “clearly prompted.”

Windows Update is the trusted, logical location for our most important updates, and adding Windows 10 here is another way we will make it easy for you to find your upgrade. Before the upgrade changes the OS of your device, you will be clearly prompted to choose to continue.

Microsoft obviously skipped mentioning the surreptious downloads of the new Windows without asking for user permission. The company also finds the workarounds to third-party tools that help you get rid of these incessant ads by disabling the systray popup. Users keep finding the Windows 10 upgrade prompts re-enabled automatically. Despite Microsoft’s sweet talk about clearly prompting users, it’s time for the company to realize that constantly pushing users to upgrade to Windows 10 and inventing new ways to prompt users that make it harder for users to refuse the install only reinforces a negative image for the company.

Microsoft Releases Cumulative Updates to Windows 10 Anniversary PC Users

According to some reports, Microsoft will make Windows 10 a recommended update for all Windows 7, 8, and 8.1 PCs starting early 2016. This means that while you think you are simply installing usual updates using Windows Update, it could install the new OS without any clear prompts and only hidden information making it harder for users to notice. No matter what your reasons are for sticking to the earlier versions of the Windows, prepare to be flooded with a barrage of new updates and notifications in the next few months that might make it difficult for you to ignore the new OS. Let’s hope Microsoft gets some sanity and someone pushes a stop to this annoying marketing strategy.

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