iPhone SE Rakes Up 3.4 Million Pre-Orders Already? Is Apple’s Strategy Working?

Omar Sohail
Posted Mar 28, 2016
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Looks like producing a 4 inch iPhone SE worked beautifully in Apple’s favor, and these pre-orders will prove to deliver strong evidence as to why the tech giant has made smaller smartphones important in this world.

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iPhone SE Reports Pre-Orders Of 3.4 Million In China Alone – Looks Like The Strategy Worked All Along

According to the following statistics, given below is a table showing which Chinese retailer garnered the most iPhone SE pre-orders.

Chinese retailerPre-order tally
JD.com882,295
Suning1,709,427
Gome889,668

Additionally, the gold version happens to the most popular variant in this region, with Rose Gold in hot pursuit.

iPhone colorPre-order tally
Gold1.3 million
Rose Gold 1.2 million
Silver450,000

Even with a 4 inch screen size, iPhone SE is every bit as powerful as its larger screen counterparts, iPhone 6s and iPhone 6s Plus, thanks to its A9 SoC. Additionally, another perk of owning the smartphone is its rear camera sensor, which features a 12MP shooter that is able to capture 4K effortlessly.

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Aside from recording 4K content, you will be able to record slo-mo videos, allowing you to place your own edits after you have done recording. Another feature that the company has incorporated is allowing you to take a selfie with better image quality and reduced noise. How? When taking a selfie, the iPhone’s screen’s becomes three times brighter than its original state, allowing you to snap an accurate image, and not worry about quality loss. In our opinion, this is actually more effective than placing an LED flash, because on numerous occasions, the processed image will end up becoming brighter than what you were originally hoping for.

U.S. Cellular Is Offering An Unbelievable Deal For An iPhone SE: 50 Percent Off Its Retail Price

Coming to the connectivity side of things, iPhone SE features an 802.11ac wireless adapter, making it three times faster than its predecessor, iPhone 5s. In addition, Apple has also placed a nifty feature called Wi-Fi calling, and for additional flexibility, there is also an NFC chip that will come in handy when using Apple Pay for contactless payments. Touch ID is present in the home button, and there is also a Bluetooth 4.2 module present.

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Coming to one of the most important segments of iPhone SE, its price tag. iPhone SE comes with a $399 price for the 16GB model and $499 for the 64GB version, making it the most affordable, not to mention the most powerful 4 inch smartphone the tech giant has ever released. Additionally, you can choose to opt for a 24 monthly installment plan, which will allow you to pay $17 a month, which is a great solution for those who are unable to remove $399 immediately from their balance.

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