Tides were turned when Galaxy S II reported to surpass iPhone 4S in sales and usage. It was a milestone that seemed impossible to achieve, yet SAMSUNG got there and baffled the world with the feat. While the Korean tech giant hoped to repeat history by launching its flagship earlier than Apple’s next big thing, it hasn’t been very lucky in its endeavours.
Both Apple and SAMSUNG are the two market leaders in the smartphone industry. Following the release of iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. They conducted a user agent analysis on millions of mobile ad impressions, spanning a 7-day time frame from October 3rd through October 9th.
The iPhone 5 swept away 56% of the market share while the Galaxy S III lags behind at 46%, thereby making Apple’s all new iPhone 5 the market leader in a very short span of time.
The traffic difference between the Galaxy S III and iPhone 5 was pretty apparent. The former has been available for almost 4 months in United States and boasted impressive sales figures, even beating the iPhone 4S in the domestic market in August 2012. However, within 18 days of iPhone 5’s release, the new contender overwhelmed the Galaxy S III in terms of Web Traffic Volume. It boasted record breaking sales by shelling out 5 million units in the first week of release. The 4G browsing speed that encourage data usage is probably the reason behind this trend. This shift in paradigm is not faring well for SAMSUNG since they’ve placed themselves as Apple’s direct competitor.
Optimizing online content for both platforms is a smart move for businesses that target mobile customers, but its fairly obvious who has won the duel.