Huawei Overtakes Apple to Become the Second-Largest Smartphone Company in the World, at Least for Now

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Sep 6
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Huawei has managed to achieve another milestone and that is beating Apple to take its position as the second-largest smartphone manufacturer in the world. Unfortunately, with the iPhone 8 announcing next month, the celebration could be short-lived for the Chinese tech giant.

Research Indicates That Huawei and Its Current Position Might Be Quickly Swept by Apple as It Preps to Announce the iPhone 8, Along With Iterative Versions Next Week

Counterpoint Research Director Peter Richardson notes Huawei’s success as one of the leading global smartphone giants.

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“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.”

However, Richardson also points out that the success of the company might be short-lived given that the iPhone refresh is just around the corner and knowing how many iPhones Apple manages to sell in a calendar year, the Chinese giant should prepare itself to be swept again by the California-based tech firm.

Huawei is yet to establish a strong connection with U.S.-based carriers and even though the company’s unlocked phones are still sold in the region, consumers are more enticed with the offers made by carriers that are selling Samsung and Apple devices. Luckily, negotiations are underway with AT&T, so 2018 might be the year where the company’s high-end offerings will be sold with lucrative deals to sway customers away from the competition.

The manufacturer is also getting ready to announce the Mate 10 and Mate 10 Pro, both of which will be armed to the teeth using the 10nm FinFET Kirin 970.

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Do you think Huawei’s celebration will be cut short thanks to the intervention of the iPhone 8 and the remaining models? Tell us your thoughts down in the comments.

Source: Counterpoint Research

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