I am not sure why would HP do that but it seems that the company is now focused towards providing entertainment platform to the UK.
Teaming up with various music labels, HP has formed Omnifone, a company which specializes in cloud based unlimited music service in UK by the name of Music Station™.
This new music service will be made available to the UK and European public very soon and on the purchase of any of 16 HP compute model, customers will have access to millions of music tracks with a nominal monthly fee. As of now there has not been a concrete pricing plan but from news report it seems that the service will be for £8.99 in UK, €9.99 in Austria, Belgium, France, Germany, Italy, The Netherlands and Spain, CHF14.95 in Switzerland and 99SEK in Sweden.
It is a step taken by HP and record labels to probably end the reign of supremacy of Apple’s iTunes over European market.
The service will also let the customers keep 10 DRM enabled tracks permanently every month on their account.
My analysis is that this would boost piracy in the region as people are already sick and tired of paying such a high price for music and HP’s tagging of its PCs with the service is another way to take out the competition as well. Therefore, we would need to sit back, relax and see what the near future has in store for us.