Here’s Why The CEO Of Xiaomi Is Not Worried About Slipping Smartphone Sales
Xiaomi has had an incredible run so far, gaining the moniker of ‘Apple of China’ in the process as well. While the firm has sold a huge number of handsets, global smartphone saturation and heavy competition has not been allowing the company to gain sufficient traction in this particular market. Regardless, it does not look like the setback is going to put a frown on the face of the CEO because he has a few tricks up his sleeve.
Xiaomi CEO Working On More Than Just Smartphones, Which Will Allow It To Gain A Considerable Market In The Near Future
According to a source, back in the month of March, Lei Jun stated that his firm was going to ship between 80 million to 100 million handsets during 2015, up from the 61 million handsets that were shipped during the year 2014. Compared to 2013, the company has gone through a rapid growth, selling 18.3 million units in the aforesaid year. While 2015 also showed that the company did quite well, it was not what Xiaomi was expecting because it only sold 34.7 million phones by this July.
Thanks to the overwhelming competition from rivals such as Huawei and Lenovo, Xiaomi will most likely be missing out on its target when 2015 comes to an end. No doubt, it is becoming harder and harder to sell smartphones globally, particularly in the region of China, which is why the firm has been able to formulate a grand portfolio which not only sells mobile products, but other consumer electronics as too. In addition to its smartphones, the company has also released two high-end tablets, with Mi Pad 2 being the latest, and is powered by Intel’s Atom x5-Z8500 chipset.
Part of why Xiaomi is also able to sell a large number of consumer electronics is because these products follow along in the same lines as the company’s smartphone and tablet lineup; keeping margins low in order to target a larger consumer base. Also, it should be noted that the company is aiming to sell a large number of Mi5 units, which is powered by Qualcomm’s Snapdragon 820 SoC. The company is obviously taking longer to roll out the handset because they want to ensure that the device is able to deliver the best possible interface experience to Android device users without crippling that experience in any manner whatsoever.
Do you guys believe that Xiaomi is going to have a better 2016 in terms of total number of smartphone and tablet sales? Let us know your thoughts.