AMD announced in late august that it would introduce a new type of bundle specifically targeted towards system builders. These bundles are officially called “Power Packs” and they include six processors in one box. The media jokingly referred to it as a six pack. Anandtech has published an excellent interview with AMD’s Adam Kozak who’s a Product Marketing Manager for the company. The interview sheds some light on previously unmentioned details of the new bundle.
AMD Processors at a Discount for System Builders
The first batch would feature the Richland based Athlon 760K quad core CPU and the Richland based 6600K A8 class APU. This new bundle is focused on relatively smaller system builders that would usually buy boxed CPUs to build systems with. Larger builders would usually resort to buying trey processors without the standard heatsink that comes in the box but would instead add their own cooling solutions. This bundle doesn’t necessarily target those types of system builders according to AMD.
What is the expected discount to be over buying them separately?
Currently the difference between PIB and Tray is 5-10% depending on the APU, so the Power Packs will be somewhere in the middle of that, to both offset the semi-bulk purchasing with coolers and without a large chunk of the packaging that might come with a PIB version. Exact discounts will vary between regions.