Rooting for your favorite graphic card giant is a primary part of any PC Enthusiast, but while it is almost customary for a tech enthusiast to do so, it is less becoming for the giants themselves to engage in low blows and PR Battles. The recent tit-for-tat PR Battle being fought between AMD and Nvidia is about Mantle Titles and the Game Works Library. Both Red and Green are trying their level best to gain the upper hand in being seen as the champion of PC Gaming, but they only thing they are currently achieving is making the trolls reach for popcorn.
Nvidia and AMD’s PR Team Exchanges Low Blows to be seen as the Champion of the PC Gaming World
Although it would seem unintuitive, I guess basic information about the spat is in order. Sometime ago AMD accused Nvidia of using the Game Works library in a negative way. Basically they said that Nvidia was making Game Works completely optimized to run on Nvidia Geforce cards while doing absolutely nothing about Radeon cards. The result is obviously that Game Works titles will perform superiorly on Geforce cards. Nvidia denies this accusation but fairly speaking there is no way to verify Nvidia’s claims because Game Works is a proprietary library and its code is not available to the public. Therefore any optimization has to be done by Team Green themselves. An admittedly tricky situation with no actual way to verify anything, apart from Game Works becoming open, which isn’t happening. However when AMD’s Robert Hallock accused Nvidia of optimizing Watch Dogs primarily for Geforce cards, Nvidia revealed a counter statement which said that the source code in question wasn’t actually necessary for driver optimization and AMD’s accusation s were just PR attacks. Here is the detailed response taken from Forbes.com: