A few days ago, we reported that AMD might slash prices off of their Radeon R9 280X and Radeon R9 280 series graphics cards and from the looks of it, the first round of price cuts have already hit the market. While their have been a few pricing adjustments from manufacturer’s, AMD is now sending out the word to slash prices from the Radeon R9 and Radeon R7 series graphics cards.
First Round of Price Cuts Hit The AMD Radeon R9 and Radeon R7 GPUs
Computerbase managed to find out that HIS, one of AMD’s biggest AIC partners have started offering price cuts on their cards by as much as $10-$30. The new price cuts aren’t just limited to the Radeon R9 280X and Radeon R9 280 graphics cards but the Radeon R9 270X and Radeon R7 260X are also receiving price reductions which can be seen through several retailers. Judging from the new prices, the HIS Radeon R7 260X is retailing at 99.90 Euro, HIS Radeon R7 265 for 119.90 Euros, HIS Radeon R9 260X for 149.90 Euros and the Radeon R9 280X for 219.90 Euros. Currently, HIS is the only manufacturer who have started offering price cuts on their graphics cards how-ever, other manufacturers will soon follow.
Taking a look over at Newegg, I spotted some really interesting listing under the HIS GPU section. I recently published a review of the HIS Radeon R9 280 IceQ X2 graphics card last week and at that point of time, the card was retailing at $279.99 US over at Newegg. Now its down to $259.99 US and the cheapest variant which comes with the IceQ cooler can be bought for $219.99 US. The official cost of the Radeon R9 280 at launch was $279.99 US and it did receive a price cut to $249.99 US so we are looking at a $30 reduction in its average price. Similarly, the flagship Radeon R9 280X non-reference IceQ x2 variants can now be purchased at the reference MSRP of $299.99 US and we are expecting at least $279.99 US for the reference variants.