Its no big secret that Nvidia took its sweet time to catch up with ATI in the Direct-X 11 race and unlike the tortoise and the hare, slow and steady DOES NOT win the race in this case.
ATI reported that they have sold 6 million DX-11 GPU’s across the world which is quite an accomplishment for the company.
AMD announced revenue for the first quarter of 2010 of $1.57 billion, net income of $257 million, or $0.35 per share, and operating income of $182 million. The company reported non-GAAP net income of $63 million, or $0.09 per share, and non-GAAP operating income of $130 million. More details here.
“Strong product offerings and solid operating performance resulted in record first quarter revenue,” said Dirk Meyer, AMD President and CEO. “We continue to strengthen our product offerings. We launched our latest generation of server platforms, expanded our family of DirectX 11-compatible graphics offerings, and commenced shipments of our next-generation notebook platforms to customers.”
ATI had such a huge lead over Nvidia that they had plenty of time to reveal high end, mainstream and value oriented GPU’s to the market while Nvidia is still selling the really high end cards leaving a very small market open to the public at large when they should be working on releasing budget and mainstream cards as soon as possible otherwise they will lose the GPU-race against ATI (even though they have quite a lead). Nvidia with its over hyped Fermi lineup so far just has the 470GTX and 480GTX both of which have a >$400 price tag which is a huge burden on the pocket of PC gamers, if Nvidia doesn’t hurry up with expanding the 4 series family they might just lose their brand loyal customers to ATI.
Lets see whether Nvidia learns from this mistake or will it be too late.