It is now evident that Apple is taking Google as it’s enemy #1. After the launch of Nexus One, Apple has been on a rampage to take on its enemy and the latest possible alliance with Microsoft might just prove to be the first major hit of many more to come from Apple for Google.
The tech industry giants are now in talks for making Microsoft’s search engine Bing to be the primary search engine for all iPhone browsers. This would not only make Bing one of the top contenders in the search engine market but would also possibly put a dent in Google’s ad revenue’s through Google.com
The Apple Microsoft alliance does not come as a surprise as when Steve Jobs came back to Apple in 1997, Microsoft was the one which settled its difference with Apple and has been supporting Apple’s MAC line ever since.
By becoming the default search engine for iPhone, Microsoft’s next move would be to make Bing the default search engine for Safari users. At this point in time, users can select which search engine to use but by making Bing default, Microsoft is looking to en-cash all the potential market for online ad sales revenue.
Let’s wait and see how the story unfolds in the coming weeks.