Apple Will Discontinue The MacBook Air And Cut Production by 16% Claims IHS

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Jan 7, 2017
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Apple’s had a bit of a rough time lately. Not only is the company seeing frustrations with the iPhone, its launch of the MacBook Pro last year didn’t bode that well either. Post-launch, the notebook came under strong criticism for ignoring professional users who it claims to be designed for right in its title. Then, after shipments took place, complaints of battery life performance surfaced all around. Today, some more bad news has surfaced for the MacBook Pro. Take a look below to find out more.

Apple Will Cut MacBook Production By 16% This Year As Market Interest Wanes

Initially believed to be a software problem, there still isn’t any solution for the latest MacBook Pro’s battery life. Apple’s products have high expectations surrounding them, particularly due to Cupertino’s enormous price tags. Therefore, when information about even a slight malfunction surfaces, Cupertino’s hit harder than most. We saw the outcry when the iPhone 6 Plus suffered from Bendgate and now it’s the MacBook Pro facing similar problems.

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Today, IHS securities has some more information for the lineup. Analysts expect that the MacBook’s production will be cut by 16% this year. Predictions of Apple discontinuing the MacBook Air lineup are surfacing again as the 11.6 inch variant will face the guillotine. Apple will produce 13.6 million notebooks as compared to 16.2 million last year. Out of these, 3.2 million will be directly attributable to the MacBook Air, according to IHS.

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The relationship between LG and Apple for notebook screens will continue this year as well. For the first half of the year, Cupertino will purchase Si-TFT LCD displays from the Korean manufacturer. It’ll then shift to IGZO TFT-LCD from Samsung and Sharp for the latter half. Finally, despite the market furor, Apple will increase display purchases for the MacBook Pro to 9.7 million from 8.8 million last year. The lineup hasn’t done well over the past couple of years, particularly as Apple’s attention continues to be iPhone centric.

Predictions of Apple’s discontinuation of the MacBook lineup have been around for quite a while. They’ve gained momentum after the launch of larger iPads from Cupertino, which carry the same amount of computing power as the ultra thin notebooks. In fact, the latest iPad Pro, due in Q1 or Q2 2017 will feature a 10nm processor, straight off the manufacturing line in TSMC. What place will that leave for the MacBook Air? Only time can tell. So stay tuned and let us know what you think in the comments section below. We’ll keep you updated on the latest.

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