AMD Confirms Radeon RX 470 and Radeon RX 460 Price Cuts – Releases Marketing Material Comparing GTX 1050 Ti To The RX 470

Hassan Mujtaba
Posted Oct 25, 2016
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AMD has officially confirmed the price cuts of their latest Radeon RX series graphics cards. The price cuts have been announced a few days after the introduction of new NVIDIA GeForce GTX 1050 series cards that aim the sub-$150 market.

AMD Officially Drops Radeon RX 470 and RX 460 Prices Following GTX 1050 Series Announcement

The price cuts are aimed at two graphics cards, the Radeon RX 470 and the Radeon RX 460. We previously reported that AMD was planning a price cut for these cards. AMD waited for NVIDIA to announce their latest cards before they could drop the prices. The GTX 1050 series launches today but you can already purchase the GCN cards at discounted prices.

The Radeon RX 470 is dropping from $179 US to $169 US. This card or its cut-down brother, the RX 470D are perfectly placed against the GTX 1050 Ti. The GTX 1050 Ti costs $139 US while the two Radeon cards cost $159 and $169 US respectively. It’s obvious that the Radeon cards would offer better performance based on their $30 higher price and the fact that they rock better specifications. The RX 470 has 2048 stream processors and a 4 GB (256-bit) memory compared to just 768 CUDA cores and 4 GB (128-bit memory) on the NVIDIA part.

The Radeon card also rocks a 120W TDP while the GeForce part comes with a 75W TDP. So there are some advantages that come with both Radeon and GeForce parts. AMD’s own official PR statement has the following to say:

AMD Radeon RX 470 and RX 460 PR Statements:

Radeon RX 470: Astounding 1080p gaming performance as low as $169 SEP as of 10/23 with new holiday programs

AMD Radeon RX 470_Official_1

  • Delivers up to ~30% better performance than competitively positioned cards
  • Offers enthusiast-class features at an mainstream price such as acoustic control, a 256-bit bus and up to 8GB of memory

Next up is the Radeon RX 460. This card was priced at $119 US at launch which seemed quite high for a card of its caliber. After the announcement of the GTX 1050 at $109 US, AMD had to do some adjustments. They have since dropped the price of the card down to $99 US for the 4 GB variant. The card also comes in 75W TDP, same as the GP107 based GTX 1050 but performance wise, the Pascal variant has an edge which will be seen clearly in reviews that go live today. AMD’s PR statement is listed below:

Radeon RX 460: The most affordable entry-level card for PC gaming starting at $99 SEP as of 10/23 with new holiday programs

Full AMD RX 480 Slide Deck Leaked, Polaris 10 GCN 4.0 GPU Architecture Detailed - Enhanced Async, Improved Shaders and 2.8x GPU Efficiency

AMD Radeon RX 460_Official_Feature

  • Optimized for eSports titles and great 1080p gaming and future-proof with a 4GB option, the RX 460 provides up to 30% better performance than competitively positioned cards
  • With an ultra-quiet and sub-75W power footprint, the Radeon RX 460 offers leading performance/watt in its class

AMD Marketing Material Compares GTX 1050 Ti To Radeon RX 470 – Calls GCN 4.0 A Better Architecture

AMD has also released some heavy marketing material to advertise their Radeon RX 470 and RX 460 cards. The cards have been compared against the GTX 1050 TI and GTX 1050. The first slides compared the GPU performance of both cards where RX 470 is shown leading the performance charts. AMD positions the RX 470 at the same level as the GTX 1050 Ti but the card is about $30 more expensive. (Image Credits: Techpowerup)

AMD also makes a hit at Pascal architecture for not supporting Async technology. This technology has allowed AMD to leverage performance of their cards in several DirectX 12 titles. The only card that has been ideally compared is the RX 460 against the GTX 1050. The RX 460 comes with 4 GB of memory on the $99 variant while the GTX 1050 offers only 2 GB memory while being $10 more expensive. The RX 460 also supports Crossfire technology, something that has been missing on cards below the GTX 1070. (Image Credits: Techpowerup)

The Radeon technology advantage

  • All Radeon RX graphics cards are optimized for the next generation of PC gaming with support for advanced features in DX12 and Vulkan
  • Asynchronous Compute, exclusively supported by the GCN or Polaris architectures, breaks up complex game workloads into smaller tasks that can run more quickly in parallel, extracting “free” performance from the GPU
  • AMD’s open source FreeSync technology is the industry’s number one choice for Adaptive Frame Synchronization, offering smooth, affordable gaming with support for HDMI and DisplayPort technology.
  • FreeSync monitors are significantly more accessible – starting at $129 compared with $379 for G-Sync – and with 126 FreeSync monitors available compared with only 86 G-Sync monitors, Radeon users have more choice
The Official WCCF Hardware Polls 2016

Overall, we haven’t really seen such an aggressive stance by AMD against their competitors in a while. Both price cuts and marketing material showcase how much the entry level market matters to both competitors who are trying to push their own products in this segment. For those waiting for GTX 1050 Ti and GTX 1050 series reviews, tune in around 3 hours from now.

AMD Polaris GCN 4.0 GPU Lineup:

Graphics Card NameAMD Radeon RX 480AMD Radeon RX 470AMD Radeon RX 470 SE/DAMD Radeon RX 460
Graphics CorePolaris 10Polaris 10Polaris 10Polaris 11
Process Node14nm FinFET14nm FinFET14nm FinFET14nm FinFET
Die Size232mm2232mm2232mm2123mm2
Transistors5.7 Billion5.7 Billion5.7 Billion3.0 Billion
Stream Processors2304 SPs2048 SPs1792-1536 SPs?896 SPs
Clock Frequency1266 MHz1206 MHz~1200 MHz1200 MHz
Compute Performance5.8 TFLOPs4.9 TFLOPs~4.3 TFLOPs?2.2 TFLOPs
VRAM4/8 GB GDDR54 GB GDDR54 GB GDDR52/4 GB GDDR5
Bus Interface256-bit256-bit256-bit128-bit
Memory Speed8 GHz6.6 GHz7 GHz7 GHz
Memory Bandwidth256 GB/s211 GB/s224 GB/s112 GB/s
TDP150W120W110W<75W
Launch Date29th June4th AugustNovember?8th August
Launch Price$199 US (4 GB)
$239 US (8 GB)
$179 US (4 GB)$149 US$99 US (2 GB)
$119 US (4 GB)
New Price$199 US (4 GB)
$239 US (8 GB)
$169 US (4 GB)$149 US (4 GB)$99 US (4 GB)
$89 US (2 GB)

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